“If each of us hires people who are bigger than we are, we shall become a company of giants.”

— David Ogilvy

THE ART OF LEADERSHIP

Hire Bigger, Win

Build Giants by Recruiting People Better Than You

In advertising, mediocrity is the most expensive luxury. You pay for it twice, once in salary, again in results. Hire people bigger than you, and your standards rise. They argue with you, improve the work, and frighten your competitors. Hire smaller, and you spend your days editing excuses. That is not leadership; it is housekeeping.

How to spot the giants? They bring facts, not adjectives. Their copy sells; their layouts sell; their meetings end with decisions. They ask for responsibility and, annoyingly, deserve it. Give them the brief, the authority, and a clear definition of ‘done.’ Then get out of their way. The work will acquire a welcome polish.

Your job is culture: set the bar, applaud work loudly, bury bad work, and measure what the customer would notice. If you fear being outshone, buy darker sunglasses. The campaign is the hero. Hire upward, promote merit, and your shop will read like a results ledger instead of a diary of opinions.

Identify a giant, delegate absolute authority, praise publicly, remove obstacles, and upgrade one cultural standard today.

AI native CRM for the next generation of teams

Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.

Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.

Join fast growing teams like Flatfile, Replicate, Modal, and more.

COMMERCIAL CONSTRUCTION

We look forward to serving you and building a mutually beneficial business relationship. At StarLink Construction Utilities, our employer‑centric culture supports a team of more than 225 professionals positioned across the United States. We marry cutting‑edge technology with innovative methods, seasoned talent, and a safety commitment that never wavers to deliver reliability, quality, and customer satisfaction.

From underground power, water, and sewer to communications and fiber builds, we execute diverse scopes with precision. Our hallmark is directional boring, where state‑of‑the‑art Vermeer rigs and rigorously trained crews navigate complex ground conditions with confidence. That capability drives an on‑time performance and an incident‑free record, surpassing 97.5%.

Safety is not a program; it is our operating system, embedded in every task, meeting, and mile. This safety‑first ethos, known as the StarLink way, ensures communities and crews go home safe while projects finish right the first time. Choose a partner that brings discipline, innovation, and accountability beneath the surface so your project succeeds above it.

INFRASTRUCTURE INDUSTRY

Jackson Finally Fixes Water For Good

Ground Breaks On O.B. Curtis Overhaul, Ending Boil-Water Alerts

Backhoes roared Monday beside Barnett Reservoir as Jackson and federal partners broke ground on the modernization of the O.B. Curtis Water Treatment Plant. The week’s first package pours new ozonation basins, replaces brittle valves, and installs high‑service pumps sized to keep 150,000 taps flowing during floods and heat waves.

Contractors will build a seismically isolated pipe gallery, add granular activated-carbon filters for taste and PFAS control, and lay an 84-inch raw-water line under Highway 43 with microtunneling to avoid traffic jams. A hardened control room and SCADA network ride a campus microgrid battery storage, plus a gas‑turbine peaker to maintain pressure during grid outages.

Funding blends EPA WIFIA financing, state revolving‑fund loans, and American Rescue Plan dollars administered by the court‑appointed utility manager. The jobs plan targets local apprentices and formerly incarcerated residents. Crews aim to deliver round‑the‑clock reliability by 2029; near‑term wins arrive next summer as new pumps cut boil‑water alerts. Residents, long skeptical, cheered when sycamores shook and concrete finally spilled.

RESIDENTIAL RESEARCH

California Halts New Home Codes

Six-Year Freeze Shakes Builders, Local Reach Code Updates Pause Statewide

California just hit pause on residential building code updates, freezing new standards until June 1, 2031. Local reach code updates also stop on October 1, though the 2025 energy code still takes effect January 1, 2026. Supporters say the move will stabilize costs and speed rebuilding after recent wildfires. Housing lawyers forecast lawsuits and creative compliance pathways.

Builders cheered the predictability. One provision lets developers keep using the code in force when a model home is approved for up to ten years on identical plans, reducing redesigns, change orders, and financing risk across multi‑phase subdivisions. Trade groups argue the freeze will reduce permitting friction during a complex affordability cycle.

But electrification advocates warn the pause could slow adoption of heat pumps and other efficient technologies by skipping the 2028 update and limiting cities’ ability to strengthen local rules. Exceptions remain for emergencies, wildfire hardening, and specific climate plans, and some jurisdictions are racing to pass measures before the October deadline.

TOOLBOX TALK

The Importance of Safe Use of Excavator Quick‑Couplers

Introduction
Good morning, Team! Today’s toolbox talk covers the safe use of excavator quick‑couplers. These devices speed attachment changes, but a mislatched bucket or hammer can fall without warning.

Why It Matters
Dropped attachments weigh thousands of pounds. Wrong pins, dirt/ice in the latch, or skipping checks can cause fatal struck‑by incidents.

Strategies for Quick‑Coupler Safety

  1. Verify Lock Every Time – Confirm indicators, listen/feel for engagement, then curl and crowd to the seat.

  2. Use Secondary Retention – Install the safety pin or latch whenever the design requires it.

  3. Match & Clean Pins – Use the correct pin size/spacing; remove debris, paint, or ice before coupling.

  4. Prove the Connection – Perform a bump/tilt test inches above ground with an empty attachment; no one nearby.

  5. Control the Zone – Establish an exclusion area; only the spotter stands in clear view of the operator.

Discussion Questions

  • Have you seen a coupler fail to lock fully?

  • How can we improve our change‑out checklist and exclusion zones?

Conclusion
Lock it, pin it, prove it, then dig.

Voice AI Security That Impacts Your Bottom Line

Learn how enterprise IT and ops leaders are using compliance to unlock Voice AI scale—deploying faster, reducing risk, and accelerating procurement.

This guide shows why HIPAA, GDPR, and SOC 2 are now deal-makers, not blockers. From securing PHI to routing across 100+ sites, see how security-first platforms reduce friction and enable real-world rollout across healthcare, insurance, and more.

Reply

or to participate

Keep Reading

No posts found